March Madness
Sportsbook software companies ready for March Madness action
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Software companies that provide technology for sports betting operators in the United States are ready for the NCAA Men’s College Basketball Tournament known as March Madness. The three-week event is always a big revenue driver for sportsbooks, but in 2020, the series was canceled. This year, the event kicks off on March 18 and continues through April 5, offering sports fans plenty of opportunity for wagering. Back again After Cancellation In 2020, the NCAA was forced to cancel March Madness due to the COVID-19 pandemic. The virus was brand-new at the time and officials felt it would be a super spreader event. This year, the pandemic is still an issue, but officials say they are going to continue with the tournaments. Last month, the NCAA reported that games would take place in Indiana, with most set to occur in Indianapolis. Historically, March Madness is a huge sports betting affair and is the second most popular event among sports bettors next to the Super Bowl. Pay-per-head companies that offer software for sports betting operators are excited for 2021 and the upcoming March Madness tournament series. PayPerHead.com is offering a promotion already through April 5 for the series. New members to the site can pay $4 for the Prime Package. Nate Johnson, the Product Manager for the company, feels that the low price will encourage new customers to see how PayPerHead is different from other providers. According to Johnson, the company’s digital platforms encourage player stickiness. Players stay on the platforms longer which means more earnings for agents. The $4 per head promotional rate includes the updated in-game betting platform of the company as well as game trackers and video streams. With these features, players have access to game stats, and they can make smart decisions for their live bets. Huge Year With March Madness being shutdown in 2020, this year should be a big betting time for fans. It is expected that many venues will see record bets placed and high revenues due to the option to wager in the NCAA games this year. Full reports won’t be available until after April as to how the sportbooks in the US fared, both online and offline. However, we should see a few early reports after the first few weeks of betting that will showcase just how popular March Madness will be this year among bettors.
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